My Projects
Cartier & Four Seasons Luxury Marketing Analysis
A strategic analysis exploring how Cartier and Four Seasons translate heritage, exclusivity, and emotion into both digital and in-person experiences. This project examines how luxury brands maintain timeless identity while adapting to evolving consumer expectations.
Amazon Slam Kick-out Project
An operational improvement initiative developed during my Amazon internship to reduce inefficiencies in the SLAM process. By analyzing root causes and cross-functional impact, the project focused on data-driven solutions that improved accuracy and workflow performance.
The Museum of My Becoming
A personal museum concept inspired by an art piece, exploring identity, memory, and growth. Through curated visuals and narrative, this project reflects on how experiences — including fractures and transitions — shape who we become.
My Drink Brand Proposal
A conceptual beverage brand rooted in nostalgia, wellness, and intentional living. This proposal combines brand storytelling, packaging design, and market positioning to create a product that blends emotional connection with modern lifestyle alignment.